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Week 5 DB

Week 5 DB

Session Five Discussion: Marketing Communications and Advertising Due Wednesday, 7 February 2018

Marketing communications in the context of the Internet revolution pose many challenges. First, access the simulation link and complete the advertising exercise (Links to an external site.)Links to an external site..

1.      How can companies use direct marketing, traditional advertising, interactive marketing and word of mouth marketing effectively? Provide examples of companies use any of these well.

2.      What are some ethical issues that may arise out of internet and personalized marketing? Support your argument with biblical principles.

3.      Are great salespeople born or made? Discuss the factors that make an effective salesperson.


Session Five Discussion: Creating Successful Long-term Growth Due Wednesday, 7 February 2018

Companies rely on new products and services to shape their future. They also explore new markets both domestically and internationally. Consider Ford as a case study.

1.      How does Ford manage new-product development processes? What structures are in place to oversee new product development?

2.      What would Ford do to evaluate and select specific foreign markets to enter?

3.      In comparison to IKEA, to what extent does each company adapt its products and marketing program to each foreign country?

  • : 07/02/2018
  • : 5

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