The group project asks you to analyze strategies of a company to understand how the
company competes in that industry. The objective of the group project is to help you prepare
for your career upon graduation and job interviews. Groups may select a company they want
to work for. The more you put into the process, the more rewarding the experience will be
for you. Form a group of 3-4 students and decide what industry and company you want to
study for the group project. I advise you to get started on this assignment as early as you can.
Email me your industry/company choice as soon as possible. This is to ensure no other group
will duplicate the same effort for our collective learning.
The primary goal of this project is to evaluate competitive advantages of the firm of your
choice. The deliverable takes the form of answering the following questions, by applying the

4. Describe your company�s business model. What are its strategic implications?
6. What strategies has your company used to manage entry and manage rivalry in the industry. Identify them by different types of strategy, i.e. business/corporate/global
strategies.

The company is Disney.