MKT571 Week 5 Team Assignment: Media Options
Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
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As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. Each presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Course: MKT571 Marketing
School: University of Phoenix
- : 10/11/2017
- : 34