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MGMT 5063 Week 4 Case Study on Marketing Excellence of Zara

MGMT 5063 Week 4 Case Study on Marketing Excellence of Zara

MGMT 5063 Week 4 Case Study on Marketing Excellence of Zara

Instructions

Submit answers to the Case Studies on Marketing Excellence on Zara – pp. 552-553 as a two to three page paper in APA format.

Zara Case Study Managing Retailing, Wholesaling and Logistics Chapter 18

The issues/ problems/ opportunities must be clearly identified and analysis of stakeholders conducted where appropriate. Philippians 4:8, Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things

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Question

  1. Would Zara’s model work for other retailers?
  2. What can Zara do to ensure successful growth around the world while maintaining the same level of speed and instant fashion?

Course: MGMT 5063 Marketing Management
School: Southern Wesleyan University

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