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Discussion Six: Price Wars: EDLP vs. BOGO
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The book discusses pricing strategies in Chapter 16. All of us shop and we are subjected to various pricing strategies. Walmart is famous for EDLP (Everyday Low Prices) and some stores use BOGO (Buy One Get One – free/half price etc.).
Explain the 2 strategies with examples and then explain which one is more appropriate for your industry/company.
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