What are some of the social influences on consumer behavior? What are some of the behavioral influences on organizational buying? How do these affect the consumer buying decision? As you reflect on this week’s readings and your personal experience, answer the questions in your own words and share at least one connection between consumers and an organization. Think in terms of specifics as there are numerous potential influences and the relationship is often reciprocal.
A Preface to Marketing Management (textbook) by Peter and Donnelly
Chapter 3: “Consumer Behavior”
Chapter 4: “Business, Government, and Institutional Buying”