BUS-101 Introduction to Business Final Project Report
Final Report: Please prepare a report on the company you have been “Following” throughout the semester. Please include the sections below (relating to topics covered in class and in the textbook). Please type and print.
Click here to Find all Assignments for BUS-101 Course Didn’t find your answers? Don’t worry we are here to help you! Ask Questions
TITLE PAGE (Cover): Date/Your Name/ Assignment — Following Report
BACKGROUND: Describe the company and provide general information.
CUSTOMERS: Describe the “target” consumers that the company sells products or services to.
COMPETION: List companies/organizations competing with the company for the same consumers
PRODUCT: Identify products and services available
PRICE: Identify price/price range/compare to competition
PLACE: Describe where consumers buy the product/service. What is the company’s distribution strategy?
PROMOTION: What are the company’s key messages to consumers? How does the organization reach consumers with messages? Include examples of advertising and/or promotion
SOCIAL MEDIA: Does the company have a social media presence? Where can you find them on social media? How does the firm use social media: To sell/to reach customers? /to reach employees?
INTERANAL MANAGEMENT/ORGANIZATION: How is the company organized internally? What is the management structure? Is it employee-owned? Is it a Public Company? Is it Privately Owned?
EMPLOYEE RELATIONS: How many employees does the company employ? How does the organization communicate to employees? How do they recruit new employees — include examples of job postings/descriptions.
CONCLUSION: Write a brief conclusion sharing your thoughts about the organization, what you learned by following this company, your closing comments.
Course: BUS-101 Introduction to Business
School: Community College of Alleghany County
- : 03/05/2018
- : 50