Brick & Mortar vs. Brick & Click vs. Click & Buy. Today’s retail world is increasingly moving online in an effort to woo customers. Research and identify a retailer from each of these three types: 1) brick & mortar: on-ground presence only, 2) brick & click: on ground and online presence, 3) click & buy: online presence only. Describe the structures of each of these three firms in terms of the six key elements given in the chapter. Discuss the advantages and disadvantages of each of the three structures. Draw a generalized organizational chart for each type of retail organization based on your research.
Brick & Mortar vs. Brick & Click vs. Click & Buy. Today’s retail world is…
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